Just a few months after graduating college, Evan Wright decided to write a book about his experiences with spending and also based on his academic background in marketing. Yet, writing is an experience that Wright never thought would happen to him."I did not always think that I was going to be a writer," said Evan. "Since I was younger I always focus on ways to spend smarter and make good financial choices."
Written with a spark of humor and a rich content, the book is a collection of experiences and offers advices truly necessary for an average buyer.
The first chapter highlights questions that need to be answered before purchasing an item with exclusive examples of what could happen if the item is purchased without real incentive.
Throughout the book, Wright offers vivid and comical examples of what not to do when spending. Many of them are silly mistakes that we make and are most of the time unaware of. He uses gorilla vs. guerilla as the metaphorical example of distinct buyers while guiding the readers to how to transition from a gorilla state of mind to a guerilla state of mind. By the end of the book, Wright is hoping that the readers will acquire all the knowledge needed to become the ultimate retail guerilla.
Wright also advises the readers on how to go about using loyalty programs and stressed on what types of loyalty programs are to be used and what other types are to be dismissed.
In the book, Wright does not only focus on what not to do, he also depicts many deals that readers ought to jump on.
"The only way to save is not to save money but to spend in a better way," said Wright, pretty much summing up the whole book.
I definitely think that it is a book worth checking out.
Wright self-published the book through createspace.com (Amazon). Below is the link for the book.
http://www.amazon.com/Cost-Combat-Guerilla-Tactics-ebook/dp/B005IRNLBK
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